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Myranda Wicks
Digital designer
Based in Calgary, Canada
Case study
Mercer Mass Timber
Website design & development
— multi-phase partnership
Client
Mercer Mass Timber is a leading North American provider of sustainable, engineered wood products. MMT operates state-of-the-art manufacturing facilities in British Columbia, Washington, and Arkansas to deliver low-carbon, prefabricated building components for residential, commercial, and institutional projects.
The problem
A highly technical product, multiple audiences, and a website that needed to evolve alongside the business.
Mercer Mass Timber needed a digital presence that could stand on its own — treated like a startup with a distinct identity — while still clearly connected to its parent company, Mercer International. The goal was to elevate the brand to feel premium, approachable, and positioning MMT not just as a manufacturer, but as a leader and educator within the mass timber industry.
The challenge was also communicating MMT's vertically integrated model, spanning manufacturing, engineering, project management, and construction services, within a single cohesive platform.
Design evolution
Over three years, the Mercer Mass Timber website evolved through four major iterations — each responding to the company's rapid growth and expanding services.
Phase 4.0 — Maturity
Launched in 2025
Design evolving alongside the brand's maturity and growth, with a focus on UX improvements.
Phase 3.0 — Refinement
Launched in 2024
Enhance UX and elevate assets to strengthen messaging and technical depth.
Phase 02 — Expansion
Launched in 2023
Expand the site structure and further develop the brand identity and supporting assets.
Phase 01 — Foundation
Launched in 2022
Explore branding, establish core messaging, and put together a 1-page website.
360 Photography
Illustrations
UX & structure
Information architecture designed to support multiple user types — from quick scans to deep research.
User Personas
Sitemap & information architecture
Phase 4 UX analysis
Collaboration
A long-term partnership built on trust, iteration, and steady forward momentum — shaped through close collaboration with Shel Tejamo, Marketing Director at Mercer Mass Timber.
A special thanks to the collaborative partnerships with JanG Studio for 3D animation, and Rav Lehk for collaborative creative direction.
Outcome
A flexible, scalable platform supporting Mercer’s continued growth.
“From the ground up, Myranda was instrumental in defining how Mercer Mass Timber showed up in the world. Her work translated a complex, technical industry into an inspired digital experience that reflects who we are: precise, modern, and innovators of our craft. Her work elevated our brand beyond industry norms and positioned MMT as a leader with a differentiated presence.”
— Shel Tejamo
Marketing Director at Mercer Mass Timber